June 17, 2023

From TikTok Trend to Global Sensation: The Unlikely Story of FIFTY FIFTY


In the highly competitive world of K-pop, it takes more than just talent and hard work for a group to make a name for themselves. This makes the rapid rise of FIFTY FIFTY, a rookie girl group from a small entertainment agency, all the more remarkable. In this article, we'll delve into the story of how FIFTY FIFTY became a global sensation, their musical capacity, potential, and what the future holds for this talented group.

The Beginning of FIFTY FIFTY

FIFTY FIFTY debuted just four months ago, and they've already made history by entering the Billboard Hot 100 with their debut single, "Cupid." The group consists of four members: Saena, the leader and main dancer; Aran, the vocalist; Keena, the main rapper; and Sio, the main vocalist.

The group's name, "Fifty Fifty," represents the two principles that coexist in the world, reflecting the girls' ability to navigate both the ideal and the real, as well as positivity and denial. With their catchy songs and unique worldview, FIFTY FIFTY has managed to capture the hearts of fans worldwide.

The Power of TikTok

The key to FIFTY FIFTY's meteoric rise lies in the power of social media, particularly the short-form video platform TikTok. A foreign user posted a sped-up version of the pre-chorus of "Cupid," calling it "The best pre-chorus of 2023." The clip quickly went viral, with users all over the world participating in dance challenges set to the catchy tune.

TikTok has become an essential platform for promoting music, and FIFTY FIFTY's "Cupid" is no exception. The song, created by foreign composers, is a disco-pop track with a clear melody and a slow tempo for dance music. Popular music critic Kim Do-heon compared it to Doja Cat's "Say So" and "Kiss Me More," which were hits a couple of years ago. The sped-up version of "Cupid" featured on TikTok has thinner vocals and a more attractive beat, making it perfect for dance challenges and increasing its appeal to users worldwide.

Meet the Members of FIFTY FIFTY: Unique Talents and Unwavering Dedication

FIFTY FIFTY is a talented and diverse K-pop girl group consisting of four members: Saena, Keena, Sio, and Aran. They all belong to Entertainment ATTRAKT, which focuses on nurturing their unique talents and abilities.


Keena serves as the main rapper of the group. She has been a trainee for over 7 years, honing her unique vocal tone and developing a distinctive rapping style. The producers at ATTRAKT were drawn to her individuality, which adds a special element to the group's dynamic.

  • Real Name: Song Ja-kyung
  • Date of Birth: July 9, 2002 (20 years old)
  • Place of Birth: Daejeon, South Korea
  • Position: Main Rapper, Sub-Vocalist
  • Active Period: Since November 18, 2022

Aran is a vocalist for the group, and her journey to joining FIFTY FIFTY was unconventional. Initially not preparing to join a girl group, her unique voice caught the producer's attention. Although there were concerns about developing her skills in a short amount of time, Aran's hard work and dedication allowed her to overcome the challenges and become an integral part of the group.

  • Real Name: Jung Eun-ah
  • Date of Birth: October 11, 2004 (18 years old)
  • Place of Birth: Seoul, South Korea
  • Position: Lead Vocalist, Lead Rapper
  • Active Period: Since November 18, 2022

Saena is the group's leader and main dancer. She was discovered through a video showcasing her impressive dance skills, which immediately caught the producer's attention. Her strong will and determination to succeed, combined with her talents, make her an exceptional leader for FIFTY FIFTY.

  • Real Name: Jung Se-hyun
  • Date of Birth: March 12, 2004 (19 years old)
  • Place of Birth: Busan, South Korea
  • Position: Leader, Main Dancer, Lead Rapper
  • Active Period: Since November 18, 2022

Sio is the main vocalist of FIFTY FIFTY. Described as talented and intelligent, she is diligent about following instructions and plays an active role in every step of the recording process. Her commitment to her craft makes her an invaluable member of the group.

  • Real Name: Jung Ji-ho
  • Date of Birth: October 6, 2004 (18 years old)
  • Place of Birth: Yeosu, Jeollanam-do, South Korea
  • Position: Main Vocalist, Lead Dancer
  • Active Period: Since November 18, 2022

The Small Agency Advantage

Despite not hailing from one of the four major entertainment agencies, FIFTY FIFTY has managed to break barriers and find success. In fact, they believe that being part of a smaller agency has been an advantage in some ways. The members have been able to form closer bonds with their producer and participate more in the music-making process. As the only artist in their company, they also receive the full attention and support of their staff.

FIFTY FIFTY's journey hasn't been without challenges, however. Some members have been trainees for several years, and at times, they worried about whether they would ever debut. Yet, their perseverance and passion for music eventually led them to their debut and subsequent success.

FIFTY FIFTY's Musical Capacity and Potential

FIFTY FIFTY has shown great musical capacity in their short time together. They prioritize sincerity in their music and are dedicated to perfecting their craft. Each member contributes to the group in their unique way, whether it's through their dancing, singing, rapping, or songwriting skills.

The group's potential for growth is vast, and they are committed to self-improvement and evolving as artists. They dream of delivering their message more sincerely, continuously improving, and expressing their feelings honestly and with manners. With this mindset and their undeniable talent, FIFTY FIFTY is poised to become a major player in the K-pop industry for years to come.

International Appeal and Future Prospects

FIFTY FIFTY's international appeal is undeniable. Their music transcends language barriers, and their performances captivate audiences worldwide. As they continue to gain recognition, there's no doubt that they will be able to expand their fan base and appeal to even more listeners.

The group's future prospects are bright. As they continue to release new music and engage with fans on social media, their popularity will only grow. The members of FIFTY FIFTY are eager to explore new styles and genres, ensuring that their music will continue to evolve and surprise fans.

FIFTY FIFTY's journey to stardom is a testament to the power of social media, hard work, and undeniable talent. From their humble beginnings in a small entertainment agency to their meteoric rise on TikTok and beyond, this rookie girl group has defied the odds and captured the hearts of fans worldwide.
With their strong musical capacity, international appeal, and unwavering determination, there's no limit to what FIFTY FIFTY can achieve. As they continue to grow and evolve as artists, one thing is for sure: the world can expect even greater things from this talented group in the years to come.

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